I thought this was beyond interesting. One of my favorite companies, Staples, conducted a survey recently that led to the following revelations:
- 47 percent of respondents felt their stress level diminish after the simple act of shredding.
- 85 percent of the people felt smarter.
- 83 percent felt more organized.
- 80 percent felt more in control of their lives.
- 92 percent felt safer after shredding.
- 42 percent felt calmer.
- 86 percent loved the fact that shredding allowed them to rid themselves of clutter.
- Nearly half of the participants said that shredding helped them maintain a balanced life.
Maybe we’re onto something here! Could the innocent-looking Royal KS7 7-sheet Cross-cut Shredder pictured above could put therapists and spa owners out of work?
“Staples’ consumer survey confirms what we have found in our research,” said Consumer Psychologist Richard Feinberg of Purdue University. “Consumers use products like a shredder for utilitarian purposes but then these products have very significant and positive emotional and psychological impacts. These psychological impacts may not even be known by the consumer, but they can unconsciously improve their life. In a world where people are time deprived, increasingly stressed, and feeling more and more out of control, shredding may provide positive psychological fuel.”
I wonder if the feelings of euphoria that come with paper shredding are similar to the joy ride my cat gets when she shreds the daylights out of her scratching post. In all seriousness, there must be something therapeutic about it.
I don’t know if it’s therapeutic or not, but I challenge you to say this post’s title 4 times fast. Just be sure no one else is around – it won’t be your finest hour.
Click HERE to read more about the Staples study and the following link to learn more about the Royal KS7 7-sheet Cross-cut Shredder.
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{ 4 comments… read them below or add one }
Wow it really sounds good to read that stress level diminishes after the simple act of shredding. Cam you tel me the actual working procedure of this shredding? Links are really good.
The procedure would differ with the shredder, but the ones I’ve seen simply involve placing the paper down into the machines metal teeth. Then, wrrrrrrrrrrrrrrrrrrrr, magic happens.
Pretty darn cool.
Hey pal, really awesome stuff from you people, made me do my chores with great ease. I am a home user and had some issues with my shredder but cleared everything after reading these amazing posts
Too funny – do they actually pay people to do these studies? If so, I want that job!