I can’t take credit for the title of this post – it goes completely to Ted Nicholas. I Googled his name the other day looking for something he had written about business cards. I haven’t found that yet, but I found something better: His official website, back issues of his newsletters, and a form to subscribe to just such newsletters (I jumped right on that one!).
“Who is Ted Nicholas?”, you may be asking. He is to words what the Colonel was to chicken – taking something that all of us use, using it better, and making himself a flippin’ millionaire in the process. BUT, where as the Colonel refused to even sell his secret, Mr. Nicholas gives many of his away.
I took (snatched, stole, robbed, pillage, swiped, expropriated…) the title of this post from one of the back issues of his newsletters: Can You Be 2 % Better?
It is written, as most of his works are, primarily for copywriters. For those who are trying to take words where he has taken them before. However, if you read the entire letter, you’ll be motivated and inspired wherever you live and in whatever you do. I’m pretty sure that’s his goal – to inspire people to be the best in their field.
This issue is particularly motivating, because who amongst us couldn’t give just 2% more? 2% is so tiny, yet could make all the proverbial differrence in the world. It’s like the difference between washing your car and washing and waxing your car. If you’re already there, already dressed and prepared to do the job – why not give that extra 2% and make your vehicle so shiny you can see your beautiful face in the reflection?!
I hope you’ll go read this particular newsletter, and browse around at the others. I got so caught up in this one, and in signing up for more that I haven’t gotten to read the others yet. I will later, though.
Right now I have to go wash my Dodge. Wash and Wax my Dodge.
No related posts.
{ 2 comments… read them below or add one }
I had the good fortune to meet and attend a closed door speaking and Q&A session with Mr. Nicholas at a seminar in the Florida Keys.
All the proceeds went to charity. He had us write our checks to the charity’s rep who was there. He got nothing but good will and many friends for his time.
Not only is he a great speaker, he is one of the most gracious men I’ve ever met.
His work speaks for itself and everybody would do well to try out his newsletter.
I’m glad to hear that the man behind the warm smile is as warm as the smile itself.
It’s a great newsletter…heck, even the prelude to the newsletter (the THANKS FOR SIGNING UP deal) was motivational – about the importance of the “marginal” things in life.
{ 1 trackback }