As a market, the internet is doing rather well. More and more people are joining it every year. And connection speeds are increasing all the time – although slower than many would like.
For businesses, the Internet is a tremendous opportunity. But it also presents them with some rather unique challenges. There are two problems with the internet and internet advertising. The first is that the web is competitive. Even if you think you’ve had a great idea to generate more traffic, it’s almost certain that your competitors have already thought of it. Gaining a competitive advantage when everything is digital is difficult. The second is that the internet is technical. It requires a lot of specialist knowledge to figure out how everything works. Anybody who has tried to use an ad platform, like Adwords, can vouch for that.
Given these problems, many business owners are asking how they can improve their online advertising. Here we’re going to investigate some of the tried and tested techniques to do just that.
Don’t Use Yellow
If you want a high click-through rate, steer well clear of yellow. According to the data, yellow has the lowest click through rate of any colour. In fact, bright, neon colours of any kind perform poorly when it comes to getting people to click through. It turns out that people just find them annoying and immature. Web designers have learnt this the hard way and now stick to subtle hues.
Hone Your Keywords
If you’re spending a significant amount on PPC advertising, don’t go it alone. Instead, have a professional manage the whole process for you.
People Don’t Trust Banners
It’s been known for a while that internet shoppers hate banners. The reasons for this are still unclear. But most experts think that it has a cheapening effect on a company’s products. Companies that advertise using banners become less trusted. And customers become less confident in using those businesses in the future.
The good news is that there are a host of other advertising methods that are still remarkably productive. Things like email competition campaigns and special offers still generate good returns.
Stop Using Pop-Ups, Period
Pop-ups are hated by people who use the internet. And yet, they’re a staple of almost every website you visit. Even successful websites use pop-ups to drive their mailing lists so that they can market even more. The problem is that users just see pop-ups as a nuisance. Most users don’t even view the content of the pop-up before closing it. Thus, the evidence right now is that this type of in-your-face advertising is a waste of money.